Belfast Digital Marketing

Best Digital Marketing Tips In Northern Ireland

Advertising your business in Northern Ireland can be done in many ways. More than ever before, digital marketing is becoming the most popular. Instead of reading newspapers, or watching television, more people are spending time on their digital devices. From smartphones to tablet computers, people are constantly sifting through websites online to find information or make a purchase. By targeting certain keywords, you can show up at the top of the listings, effectively inviting people to visit your website and purchase what you have to offer. There are many ways to get your advertisement in front of qualified buyers by using the following digital marketing tips.

 

An Overview Of Digital Marketing

There are several popular ways to digitally market your products. Examples of this would be advertisements that are found on social media, search engines, mobile apps, and through the use of email marketing. It is also common to see advertisements on websites that people have created, allowing the visitor to potentially click through to your offers. Two popular forms of digital marketing include SEO and PPC advertising, as Erudite Belfast Digital Marketing Agency explains.

What Is SEO?

Search engine optimization is a comprehensive way of marketing your products. There are two parts involving your website and the building of backlinks. Your website must be properly optimized to rank well in the search engines. The backlinks that you will place on different websites, pointing back to your website, will help in boosting it to the top of these listings. This must be maintained once you have achieved top positions. That’s why many people will use search engine optimization professionals. However, once you have achieved several top positions for keywords that potential buyers will use on the search engines, you will have a steady stream of traffic coming to your website.

What Is PPC Marketing

Pay per click marketing is a very popular form of online marketing. This can be done on social media sites, the search engines, and on many other platforms. Essentially, you are creating what amounts to a digital classified ad. Depending upon the demographic you want to target, or the keywords that you want to target, your advertisement will only show up in front of people searching for certain keyword phrases. This can be more expensive than search engine optimization because you are paying for every single click. However, if you need a source for fast reliable traffic, this is likely the best strategy to use.

Best Tips For Digital Marketing In North Ireland

To market your products in Northern Ireland, using digital marketing, you can go far beyond SEO and PPC. You can create a social media page on Facebook, Twitter, and many other platforms and start to build a following of people interested in your business. By providing useful tips, coupons, and posting about sales that you are having, you will have a steady stream of potential buyers coming to your website every day. It’s also a good idea to create a newsletter, one that they can subscribe to digitally so that you can send them emails marketing what you have to sell.

If you have not done digital marketing before, all of these strategies will work very well in Northern Ireland. Whether you are marketing products, or if you have services available, you can generate more sales by using these techniques. Although you could do a standard direct mail campaign or place advertisements in the local paper, marketing online is really a much better choice. If you want to attract as many people as possible, and have full control over your targeting, utilize some of these digital marketing tips to help your business become more successful.

Web Design Belfast

Where To Find Cool Web Design Ideas

Good web design is a matter of functionality but also of creativity. More often than not, a beautiful website will outperform a less appealing one, simply because the users feel like spending more time and clicking more pages. This article from Joe at Lewis King, Web Design Belfast shows you where to find some cool web design ideas for your next website development projects.

First of all, consider that different industry have different needs and consumer behaviours. This means that you must always seek for ideas that suit your industry or area of activity. Nonetheless, the basic web design principles and best practices are the same across all these areas. These being said, you can start searching for ideas on social media. Pinterest can be a great place to start from, as it gathers together a huge collection of images and websites from all areas of activity. Open a free account, create a few boards and start pinning web design ideas. Most of these pins lead to websites where you may be able to find even more ideas and advice on building compelling and attractive web properties. The best thing about Pinterest boards is that you can share them with other users. If you need to show your web developer your ideas, you’ll be able to do it in a very rapid manner.

Themeforest is another place where you can find some neat web design ideas. This website is a repository of web design layouts where authors showcase and sell their work. You don’t have to make a purchase to get some inspiration, as all templates come with a live preview option. Browse through the different categories of websites to find the ones you need. There are multiple categories of layouts, so you can filter by type of website, by industry, or by popularity. While you are at it, remember to take a look at the most popular layouts, in order to find out the trends of the moment. This is very important, particularly if you want to offer your users or potential clients a seamless browsing experience. If most people are already used to scroll rather than click through lots of pages, you’ll need to embrace this trend to help them find what they want on your website.

There are many web designers who blog about such topics. Their blogs can also be a great inspiration source. The websites of various website development companies could prove to be useful, as well. All these professionals showcase their client portfolios on their blogs and websites, so you’ll surely find some exquisite layouts among them. This doesn’t mean you should copy their work. However, some of these examples will help you shape your ideas and create beautiful websites featuring original creative designs. It is absolutely fine for you to seek for inspiration on the websites of other web design shops out there.

Beautiful Web Design

A beautiful website that doesn’t score a good conversion rate is actually a bad website. For best results, you should always seek for web design ideas that mix functionality and style in a way that appeals to users in your target market. This is something to keep in mind when choosing your web design and the main elements of your website. A cool web design idea that doesn’t convert won’t offer you any competitive edge. On the contrary, a layout that puts emphasis on your main call to action will bring you the expected results in terms of conversion rates and user satisfaction. The easier your website users find what they need, the higher your chances to score a sale or to gain a new subscriber to your newsletter.

Welcome to Lewis King Web Design Belfast

We’re glad to be back online. The site has been down for a short due to some inhouse admin errors but we’re stoked that site is back up, and ready to do business with our loyal customer base.

If you’ve been looking for a reliable, sensibly priced web designer for your next project just phone the office to speak to Sally or Miriam, our dedicated New Business Team, or for e-commerce projects speak to Dan.

We’re ready and waiting to guide you with your next website, and are happy to give you no obligation feedback on the various options that may be available to you, whether in relation to hosting, emails, web design, social media or any other aspect of website support or management.

Lewis King Web Design Belfast