Should You Use A One-Page Web Design
When it comes to website design in Armagh, you have the choice between one-page and multi-page websites. Most of the websites you visit will have a multi-page design, but this might not work for your website. There are certain websites that benefit more from single page design and you need to consider if your website is one of them. To determine this, you need to know what the pros and cons of single page websites are and how this will impact your business.
The Pros Of One-Page Designs
The primary benefit of this web design is the simplicity. Everything your visitor needs to know is located on a single page and they do not have to search for anything. This is particularly effective if you have a portfolio website or a local landing page. These websites also have simple navigation as you scroll through them.
These websites are also mobile-friendly which is vital with the rise of mobile traffic. The layout of the website remains largely the same whether they are viewed on mobile or desktop. This will boost your SEO strategy and help you get more traffic.
Another benefit of these websites is that they have higher conversion rates. This is true regardless of the metric being used for conversions. Every step of your conversion funnel will be present on a single page making it easier for visitors to enter this. The process will also be smoother as visitors can get all the information they need on a single page.
The last benefit of these designs is easy maintenance. All you have to do is check one page to ensure everything is working correctly. This makes a one-page design ideal for people who are not used to website maintenance or are not tech-savvy.
The Cons Of One-Page Designs
While there are a lot of benefits to these designs, there are also some drawbacks. The primary drawback is the limited scalability. If you want the website to expand in the future, this is not the design for you. There is only so much you can do on a single page and you do not want it to be too long.
While one-page designs are fast which is good for SEO, they are not updated very often. This can damage your SEO strategy because search engines are looking for active websites. To determine activity, the search engines will consider how often new content is provided.
Should You Use These Designs?
Using a one-page design will depend on the goal of the website. If your website is a freelance portfolio, a single-page website is the best solution. However, if you are creating a website that you will update with new content regularly, a multi-page website might be better.
If you are still unsure about this, you should consider a hybrid approach. The one-page template will be used for your homepage and conversion funnel. You can then create separate pages for blogs, FAQs and company information. This provides you with the sleek look of a single page website while getting the benefits of multi-page designs.